Who we are

1.JNR is an e-cigarette brand that embodies self-expression and the desire to challenge the status quo.
At JNR, we believe everyone has the right to pursue their dreams, pursue their passions, and live their lives without constraints.
We are committed to helping young people make more independent and meaningful choices on the path to self-expression and the quest for freedom.

2.JNR means "just no reason" — for no other reason than the desire to try new things, explore unknown territories and ignite one's passion.
JNR is not just an e-cigarette brand, but also a free, courageous and passionate way of living.
With us, you will discover that every day can be filled with infinite possibilities.

3. Product design JNR focuses on environmental protection, with fully recyclable electronic components for multiple uses.
While helping you fuel your passion, we also love the planet and take responsibility for protecting it.
We are registered in the United States and strictly adhere to international quality standards, with a commitment to creating excellent quality products.


What challenges does smoking pose globally?

Tobacco use is a global challenge, causing millions of individuals and families each year to suffer health problems related to tobacco smoke and secondhand smoke.
According to the World Health Organization, smoking contributes to more than 7 million deaths worldwide each year.
No other preventable cause of death or disease rivals combustible cigarettes.
With over 1.3 billion tobacco users worldwide, more than 70% of % do not have the tools to quit effectively, and only 4% of % succeed without smoking cessation support.
Faced with barriers to adopting a healthier lifestyle and reducing the impacts on their health, many smokers may ask themselves:
“Is there a way to consume nicotine without pain?”